Thought Leadership Through Speaker Placement
Speaking at industry conferences can help companies and executives become established as leaders in their industry. It provides executives with the opportunity to present innovative thoughts and demonstrate the depth of their solutions to a broad audience. Generating sales leads and partnership opportunities are just some of the rich rewards an effective speaking program can provide.
With headquarters in New Zealand, Orion Health needed to significantly raise the level of awareness about their company and to establish their solutions as innovative and reliable options for U.S. and Canadian hospitals and healthcare providers. The goal was to secure speaking opportunities, but without paying outrageous sponsorship costs to do so.
TNT Communication, Inc. established a speaking program for Orion Health (through O&A), sorting through the layers of speaking opportunities that were available to find the best fits for their resource investment. The program allowed for a turn-key approach for dismissing and turning down many unqualified opportunities, and for accepting those that made sense to the team.
In less than a year, O&A helped raise Orion Health’s profile in the competitive North American healthcare IT market through placement at top industry conferences.
O&A secured speaking slots for Orion Health at more than ten conferences in just over a year, including HIMSS, the premier Health IT industry event. E-health, Canada’s leading health technology conference and the Health IT Trends & Marketing conference. O&A's placement success rate for Orion Health ranged around 20 – 25 percent of submissions, nearly doubling average placement rates of 10 – 15 percent.
As a result, the speaking program has increased Orion Health’s visibility in the industry, getting numerous, qualified, non-sponsorship secured invitations to speak. Prior to the program, Orion Health had to submit to be a presenter on the conference agenda, now they are proactively asked to participate.
“The speaker placement program has been very successful in demonstrating our category leadership and helping to build the profile of our executives and solutions in the North American market,” said Megan Tobin-Jones, Vice President of Marketing, Orion Health. “We continue to see great results. It is one of the most effectively managed speaker programs, and the team is easy to work with”
O&A's speaker placement experts are well-versed in the complex process required to place executives at the right conferences at the right time. With deadlines occurring as much as a year in advance, opportunities must be tracked closely and abstracts must be written effectively, weaving future market trends and company directions together for strategic results.
Key Orion Health placements include:
HIMSS 2007
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